Nicolo Taliani asked Ouruse to create a recognizable visual narrative for his Milan-based lighting and jewelry brand, within the crowded Italian design market. From establishing e-commerce guidelines to concepting and executing the brand’s first digital and print campaign — comprising set design, casting, production, and commissioning photographer Ariana Lago — we directed the process from start to finish, further evolving the narrative with the brand’s second campaign, which was shot by Ouruse founder Natalie Marie Gehrels.

PHOTOGRAPHY: ARIANA LAGO & NATALIE MARIE GEHRELS