Ten years into existence, the revolutionary wine farm Hiyu needed to evolve its brand and digital presence to reflect its complex philosophy, which deeply entwines nature and culture. It tasked Ouruse with reimagining its 360-degree brand presence and marketing program, starting with its visual and brand identity and voice. To ensure the new identity remained true to Hiyu, we took inspiration from existing materials to create a new logo, custom font, and brand story, extending these foundational elements into updated print collateral for wine shipments and the onsite Wine Tavern; a dynamic new e-commerce website; a monthly newsletter program; a cross-platform marketing strategy; and more. Additionally, we created and initiated an ongoing editorial strategy, as well as executed multimedia storytelling content — including videos and narrative series.